TV vs. Smartphones: A Shift in Pakistan's Media Landscape

Pakistan’s media landscape is undergoing a major shift. Gallup data shows TV viewership falling from its 2013 peak, and TV ownership collapsing from 85% to 46% in just two years. Meanwhile, smartphones have officially taken over — now owned by 54% of Pakistanis, surpassing TV for the first time. In this video, we explore: • Generational differences in screen habits • Why only one province still prefers TV • How gender and income shape media access • And what these trends mean for information, influence, and inequality A new media Pakistan is emerging — are you part of it? Follow Pakistan & Counting on: X: https://x.com/PakAndCounting FB: https://www.facebook.com/PakistanAndCounting IG: https://www.instagram.com/pakistanandcounting/ Tiktok: https://www.tiktok.com/@pakistanandcounting?_t=8rbVjlJIYOw&_r=1 LI: https://www.linkedin.com/company/pakistan-and-counting/