About

Pakistan & Counting

We cover the sectors, the policies, and the people driving Pakistan's economic story.

Junaid Iqbal, Founder & CEO of Pakistan & Counting

Our Story

Pakistan & Counting launched in 2024 to fill a specific gap: data-backed, rigorous coverage of the economic and financial forces actually shaping the country.

Too much of the conversation around Pakistan's economy was anecdotal, surface-level, or driven by headlines rather than numbers.

P&C was built to provide a reform and opportunity lens on the economy, grounded in real data and structural analysis.

Mission & Impact

Our aim is to be a trusted lens on Pakistan's economy

That means giving investors, entrepreneurs, policy-drivers and decision-makers the stats, context, and tools they need to understand what's happening and to create economic value from it.

We cover the sectors, the policies, and the people driving Pakistan's economic story. Not just what's happening, but why it matters and where it's headed.

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Pakistan & Counting

Meet The Team

We believe storytelling is a powerful catalyst driving policy change from the top down and fostering entrepreneurial spirit from the bottom up.

Junaid Iqbal
Junaid Iqbal,Founder & CEO
Sarah Munir
Sarah Munir,Managing Director
Sarim Tahir
Sarim Tahir,Creative Lead
Mariana Aslam
Mariana Aslam,Marketing Manager
Hamza Iqbal
Hamza Iqbal,Partnerships Manager
Amna Atif Shaikh
Amna Atif Shaikh,Senior Producer
Shafiq Siddiqui
Owais Sabri,Senior Producer
Abdul Moiz Malik
Abdul Moiz Malik,Senior Producer

Our Partners

We work with organisations that are driving Pakistan's
economic future.

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