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Digital Pakistan Series Interviews

How Bazaar App is Revolutionizing Pakistan's Retail Economy

How Bazaar Technologies Is Digitizing Pakistan’s Retail Economy — One Kiryana Store at a Time In this powerful episode of Pakistan & Counting, Junaid Iqbal sits down with Hamza Jawaid, co-founder of Bazaar Technologies, to explore how one Karachi-based startup is helping Pakistan’s smallest retailers leap into the digital age. From digitizing wholesale supply chains to creating credit histories for unbanked shopkeepers, Bazaar is tackling one of Pakistan’s biggest economic challenges: making the informal, formal. 📦 What you’ll learn in this episode: 1️⃣ How kiryana stores are bypassing 5 layers of middlemen 2️⃣ The rise of Easy Khata — and why 300,000+ retailers use it 3️⃣ What Bazaar’s data reveals about Pepsi vs Coke (and more!) 4️⃣ Lending without paperwork: credit scoring the unbanked 5️⃣ How tech is enabling tax reform, digital payments & trust 6️⃣ A roadmap to digitize kiryana stores, salons, dhabas, and beyond 💡 From warehouse logistics to WhatsApp nudges, this episode shows how smart tools and digital trust are reshaping Pakistan’s $170B retail sector. 🎥 Special thanks to Jazz for supporting Pakistan & Counting. 🔔 Subscribe for more bold ideas at the edge of reform — and be part of Pakistan’s digital future. Follow Pakistan & Counting on: X: https://x.com/PakAndCounting FB: https://www.facebook.com/PakistanAndCounting IG: https://www.instagram.com/pakistanandcounting/ Tiktok: https://www.tiktok.com/@pakistanandcounting?_t=8rbVjlJIYOw&_r=1 LI: https://www.linkedin.com/company/pakistan-and-counting/ #PakistanAndCounting #BazaarTechnologies #RetailTech #HamzaJawaid #DigitalPakistan #EasyKhata #KiryanaStores #Fintech #Ecommerce #CashlessEconomy #JazzPakistan

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How Bazaar App is Revolutionizing Pakistan's Retail Economy See the full Digital Pakistan Series Interviews series

Time Stamps:

  • Introduction
  • The Bazaar App: Origins and Early Impact
  • Bazaar's Vision for Retail Digitization
  • How Pakistan’s Retail Economy Works
  • Cutting Out Middlemen with Tech
  • Overcoming Retailer Skepticism & Building Trust
  • Product Discovery, Accessibility, and Delivery
  • Data, Insights, and Smarter Retail Decisions
  • Credit Access for the Unbanked
  • Easy Khata: Digitizing Shopkeeper Accounting
  • Going Beyond Grocery: Salons, Dhabas, and More
  • 50:55 Final Thoughts & Thanks